Tanya Agarwal

Foilio 2026

Foilio 2026

Product Strategist, Designer at Meta (23'—present). Co-founder of Deltaboard, a modular climbing hangboard.

Selected Works

(5)

2020 -2025

NYPL AI Assistant

NYPL asked: How do you introduce AI into a historic institution without undermining its legacy?

Photo for my startup prontopay.app
person holding black Android smartphone close-up photography
computer monitor

NYPL AI Assistant

NYPL asked: How do you introduce AI into a historic institution without undermining its legacy?

Photo for my startup prontopay.app
person holding black Android smartphone close-up photography
computer monitor

NYPL AI Assistant

NYPL asked: How do you introduce AI into a historic institution without undermining its legacy?

Photo for my startup prontopay.app
person holding black Android smartphone close-up photography
computer monitor

FamJam

An AI-powered platform helping young adults and parents navigate shared finances

person holding black Android smartphone close-up photography
computer monitor

FamJam

An AI-powered platform helping young adults and parents navigate shared finances

person holding black Android smartphone close-up photography
computer monitor

FamJam

An AI-powered platform helping young adults and parents navigate shared finances

person holding black Android smartphone close-up photography
computer monitor

LocaLeo

Crafted a bold eCommerce experience for an electric bike brand entering the EU market.

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LocaLeo

Crafted a bold eCommerce experience for an electric bike brand entering the EU market.

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LocaLeo

Crafted a bold eCommerce experience for an electric bike brand entering the EU market.

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Nowadays

Designed marketing site and product dashboard for a real-time AI security tool.

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Nowadays

Designed marketing site and product dashboard for a real-time AI security tool.

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Nowadays

Designed marketing site and product dashboard for a real-time AI security tool.

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Morrison Yards

Morrison Yards

Morrison Yards

Services

(3)

(01)

Design Strategy

Built scalable systems across teams and for new products and technologies.

(01)

Design Strategy

Built scalable systems across teams and for new products and technologies.

(01)

Design Strategy

Built scalable systems across teams and for new products and technologies.

(02)

Experience Design

Defined product features, user journeys, and roadmaps for AI-powered tools and digital experiences.

(02)

Experience Design

Defined product features, user journeys, and roadmaps for AI-powered tools and digital experiences.

(02)

Experience Design

Defined product features, user journeys, and roadmaps for AI-powered tools and digital experiences.

(03)

Research & Business Growth

Conducted user interviews, competitive analysis, and market research to inform design and business decisions.

(03)

Research & Business Growth

Conducted user interviews, competitive analysis, and market research to inform design and business decisions.

(03)

Research & Business Growth

Conducted user interviews, competitive analysis, and market research to inform design and business decisions.

Client Outcomes

$73M+

Total seed funding raised

$73M+

Total seed funding raised

10x

Increased revenue by

10x

Increased revenue by

784%

Increased website traffic by

784%

Increased website traffic by

4x

Faster time-to-market

4x

Faster time-to-market

Process

(4)

My process is grounded in clarity, collaboration, and momentum. I start by getting close to the problem — understanding all the parameters, the people behind the artifact, and the users it's built for. Whether it’s a product, brand, or space, I aim to deliver work that is intentional, evidence-backed and drives real outcomes.

A large, light blue box with bold blue letters spelling "BYLC" against a clear blue sky.

01

Define

Challenge assumptions, and uncover the real problem through research, conversations, and observation.

01

Define

Challenge assumptions, and uncover the real problem through research, conversations, and observation.

02

Ideate

Find the underlying patterns, use visuals, mapping and discussions. Connect user insights to define a clear direction.

02

Ideate

Find the underlying patterns, use visuals, mapping and discussions. Connect user insights to define a clear direction.

03

Validate

Turn ideas into tangible concepts, prototypes, and experiences. Test early, learn from real feedback, and refine what works.

03

Validate

Turn ideas into tangible concepts, prototypes, and experiences. Test early, learn from real feedback, and refine what works.

04

Deliver

Translate solutions into actionable plans, align stakeholders, and evaluate success against meaningful outcomes.

Testimonials

(6)